A whiteboard video without a Drawing Hand: Here are a few of the most common mistakes: 5.1. However, without either experience or someone knowledgeable guiding you, it’s relatively easy to mess up many of the elements that make whiteboard animation videos great. Which runs the risk of feeling boring past a certain length.įor all the good a well-made whiteboard explainer video can bring to your marketing campaign, a poorly made one can be just as harmful!įrom the outside, “ doing it right” might seem like a pretty straightforward proposition. This unique dynamic of content and presentation lets you put more content in there than you would otherwise be able to with other styles. When you make whiteboard animation videos, you get to create even longer-than-average pieces while remaining entertaining. What is unique to whiteboards is their presentation, that lets ideas unfold in front of the viewers without distractions while maintaining their interest. Much like other types of explainers, the best whiteboard explainer videos have a great capacity to synthesize and condense information effectively. When You Need to Cover a Lot of Information: When elements of your message depend on really complex ideas, a whiteboard animated video provides the ideal vehicle to get them across in engaging, fun, and interesting ways. There are even studies showing that utilizing such setup can boost information retention by 15%.
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There’s something in having a white space – free of distractions – and seeing the information unravel in front of you that makes it easier to follow the ideas. They resemble the boards we’ve used for years during business meetings and in schoolrooms.
When Your Products or Services Are Intricate or Highly Technical:īy their very nature and esthetics, whiteboard explainer videos are educational. Here are a few examples of the circumstances where we always recommend them: 4.1. Having said that, whiteboard cartoons do become a “ must-have” under certain conditions. Whether it fits or not really depends on your message, your marketing goals, and the product or service you want to get across. When Should You ( definitely) Go with a Whiteboard Marketing Video?Īlthough a type of explainer video – which can describe any business or product – the whiteboard video style isn’t necessarily the best alternative all the time.
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How to Choose a Whiteboard Video Company That Suits You 7. When Should You ( definitely) Go with a Whiteboard Marketing Video 5. Who Should Go with Whiteboard Cartoon Animation? 4. What Are the Benefits of Whiteboard Animation Videos? 3.